This passion project focuses on FreshPlate, a fictional company specialising in convenient, chef-curated meal kits. The objective was to develop a vibrant and engaging online presence aimed at building a strong community around the brand while driving both one-time orders and recurring subscriptions. FreshPlate offers flexibility to its customers allowing them to order a single meal or opt for a subscription model that provides meals at a reduced cost per serving.

The branding was crafted to reflect a young, modern, and playful identity, with a cheeky and approachable tone of voice that resonates with contemporary audiences. Visual and strategic elements were designed to highlight freshness, simplicity, and enjoyment, encouraging customers to see cooking not as a chore, but as a fun, shareable experience. This project blends marketing, branding, and user-focused design to bring the FreshPlate concept to life in a compelling and memorable way.